“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”
In the era, customer complaints are always considered as backlog for the organization, but if the Root cause for the complaints are identified and measures were taken. It actually avoids future complaints and organization growth also improves gradually.
“Customers are part of our growth. Don’t consider them as the barrier for our growth”
Customer complaints should be always considered as the friendly review to the organization. It is an opportunity to improve what you do and how you do it. If customer complaints are accepted with a wide open arm. It can be studied and analyzed to take it up for future enhancements.
Why Customer Complaints are prioritized as High?
- Improves the Organization Service
- Customer Complaint are friendly Feedback for our Progress
- Complaints in turns allow identifying internal systems and process
- Complaints open room for organization improvement
For Example, Sainsbury’s Grocery store in the UK, was pretty amused when they receive the following customer complaint from a three-year-old girl named Lily. “Why the bread is named as Tiger bread? “. She asked by referring to one of their bakery product. Rather it should be named as Giraffe bread since it resembles more as giraffe than a tiger. On looking into it Mr. Chris King – customer service manager analyzed how the girl has observed the bread pattern and resembles, the manager responds back to the complaint it is being called as Tiger bread because the first baker who made the product long ago would have thought the resembles would be a stripe like tiger, it is bit silly. We will change the name of bread and enclosed a gift card to the pretty girl
“Customers may not remember what service is being provided, but never forget if we made them feel”
Always Mind Spark Technologies follow the quote and our ultimate goal is to provide the best service to our customers and all the Customer complaints are considered as the Golden words and respective measures are taken to make our customers happy.